There are three generic buyer types:
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Private (Job-Seeking) Buyers
Private Equity Funds (Financial Buyers)
Of the three buyer types outlined above, Private buyers generally
pay the least, Private Equity Funds fall in the middle, and Strategic
buyers generally pay the most. Most businesses are not sold at premium
prices, because there are far fewer Private Equity and Strategic buyers
than Private buyers and frankly, very few business intermediaries
know how to find and effectively reach the highest paying potential
buyers. We must emphasize that knowing how to reach premium buyers
is paramount to obtaining maximum value for your business.